When it comes to marketing, are reels as important as people say? Or are they merely a passing Gen Z trend that most marketers shouldn’t worry about?

Though a relatively recent feature in marketing, reels, and videos dominate today’s audience, and no, not just for the youth. No matter how great your product or service is, you might miss out on potential sales if you are not using reels to get your message across.

What is a Reel?

Social media has turned short videos into a lucrative tool for brands and creators known as reels. Reels are full-screen vertical videos that can run for up to 90 seconds. They come with various editing tools and audio tracks to embellish content. Unlike Stories, Reels don’t disappear immediately after 24 hours but remain available until the creator removes them.

Reels are an easy way for businesses to quickly show potential customers who they are and why they are worth investing in. Since reels were introduced, creators and brands have leveraged them to boost their social media presence in a powerful way.

Through Reels, brands can easily demonstrate who they are in a fun, creative, and engaging way.

What can Reels do for Your Brand?

Videos and Reels are what people respond to the most, and they are what drive social media engagement. Reels quickly connect with viewers by appealing to their emotions, telling a story, and building trust.

Many brands and content creators have noticed that posting reels resulted in higher engagement rates and views than other forms of marketing.

You may have heard this expression before. We intuitively know that when a business or advertiser “tells” us how *amazing* or *relatable* they are, we mentally check out. By contrast, a high-quality reel shows who you are and what you stand for – your voice, brand, and ethos – in mere seconds: a much more powerful tactic.  

Additionally, people don’t want to know only about your product or service; they want to know the people behind it. They want to make connections. Reels show your brand and your team in action.

Savvy marketers understand that growing your audience doesn’t mean that you market to everyone. Instead, imagine who your potential customer is: How old are they? What are their demographics? What are their interests? Speak to that person. Reels make it easy to do this.

If your target market is younger, you may want to give your reels an edgier, more authentic, “unstaged” appearance, for example. If you represent an accounting firm, on the other hand, you will want to stress professionalism. Yet you can do this while still demonstrating a fun and caring team. Quality reels can accomplish all of this more easily than other forms of marketing.

Brand storytelling is a process that involves using your brand to connect with your audience. It consists in developing a narrative that provides a deeper understanding of how your product or service fits into their lives.

Reels offer a fantastic way to clearly and effectively communicate your story. Quality stories hook and engage consumers’ interest and build their trust.

Need Help Creating Reels?

Blue Zone understands how to create high-quality content for reels that grab attention, grow audiences, and convert engagement into actual sales.

If you feel unprepared to create imaginative, high-impact content for reels, reach out to us. We’ve got you covered.

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