OBJECTIVE

Choices Pregnancy Center is a long-established pregnancy resource center based in the Phoenix, AZ area. With 3 locations and a tumultuous political environment, Choices needed new ways of growing the brand, expanding locations, and increasing fundraising efforts.

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WHAT WE DID

• Took over full management of the Choices website, controlling all maintenance, edits, and additions to the Wordpress site.
• Managed their social media to target a younger, more applicable demographic. Our social media strategy also incorporated tactics to take the brand to a national audience by using optimal social media algorithm tactics.
• Managed ad spend for all services at all locations, targeting specific address and geo-targeting re-targeting efforts to pursue a target demo.
• Managed event promotion and fundraising for key events throughout the fiscal year.
• Managed direct-mail and email campaigns for fundraising and event promotion.